As we move through 2026, more people in Ireland are taking an active interest in managing their money. Investment platforms are easier to access, financial content is widely available online, and the idea of building wealth independently is growing in popularity. But with this rise in do-it-yourself investing comes a crucial question: is it really the smarter choice?
Balancing independence with informed decision-making can be challenging. While many are attracted to the control and low-cost appeal of managing their own portfolio, others see the long-term value in working with a financial advisor who offers expertise, structure, and support. The best option depends on your personal goals, risk tolerance, and financial knowledge.
The Appeal of DIY Investing in Ireland
Over the last few years, Ireland has seen a steady increase in retail investors. Digital platforms like Trading 212, Revolut, and DEGIRO have opened the doors for people to start investing with low fees and minimal requirements. For younger investors especially, the ability to buy shares or ETFs from their phone is empowering and convenient.
DIY investing also creates a sense of control. Investors can choose exactly where their money goes, when to make trades, and what strategies to follow. For those with a genuine interest in finance, this can be both rewarding and educational.
However, the simplicity of getting started often masks the complexity of building and maintaining a long-term investment strategy. Market timing, tax obligations, currency risk, and emotional decision-making can quickly turn a promising start into a stressful experience.
What You Miss When You Go It Alone
Investing is only one piece of the financial puzzle. Many DIY investors focus solely on performance, ignoring broader financial planning elements like tax strategy, pensions, life cover, and long-term savings goals.
Without professional guidance, it’s easy to overlook:
- Diversification: Ensuring your investments are not concentrated in one asset class or region
- Risk management: Understanding how much risk is appropriate for your stage of life
- Tax implications: Capital Gains Tax (CGT), Dividend Withholding Tax, and foreign investment considerations specific to Ireland
- Pension planning: Missed opportunities to make tax-efficient contributions
- Emotional decisions: Reacting to short-term market swings rather than staying committed to a plan
The Benefits of Working With an Advisor
A good advisor will look at the full picture of your financial life. They take the time to understand your goals, family circumstances, lifestyle aspirations, and financial obligations. This holistic approach helps ensure that your investment decisions are aligned with your broader plans.
Some key benefits include:
- Goal setting: Turning vague aspirations into clear, measurable financial goals
- Asset allocation: Creating a diversified portfolio based on your personal risk tolerance and timeline
- Tax efficiency: Making the most of available reliefs, especially around pensions and inheritance
- Accountability: Keeping you focused and on track through regular reviews
- Peace of mind: Knowing your finances are being guided by someone with experience and regulated qualifications
In Ireland, where financial planning must consider specific tax laws, government supports, and market dynamics, having local expertise can be especially valuable.
Cost Comparison: Value vs Price
Many investors choose the DIY route because it seems cheaper. After all, avoiding advisor fees sounds like a win. However, there is a difference between cost and value.
Without professional advice, investors often:
- Overpay for financial products
- Miss tax-saving opportunities
- Buy and sell at the wrong time
- Hold onto unsuitable investments too long
- Fail to protect themselves and their families with appropriate cover
These mistakes can be expensive in the long run. A financial advisor may charge a fee, but the right advice at the right time can help you avoid pitfalls, grow your wealth more efficiently, and plan confidently for the future.
Time and Confidence Matter
Even if you enjoy managing your finances, ask yourself how much time you can commit. Do you regularly review your portfolio? Are you confident navigating changes in legislation? Are you keeping up with trends in the Irish and global markets?
Financial planning is not a once-off activity. It needs regular attention, especially during key life events like buying a home, starting a family, changing careers, or approaching retirement. Many investors begin with good intentions but later realise they lack the time or expertise to stay on top of everything.
Having someone in your corner who understands the bigger picture and can make adjustments along the way can be a significant advantage.
Who Should Choose DIY?
DIY investing may be suitable for people who:
- Have a strong understanding of financial markets
- Are comfortable managing risk
- Have simple financial needs and no dependents
- Enjoy researching and staying informed
- Have the time and confidence to review their plan regularly
It works well for self-starters who are disciplined and not easily swayed by market headlines.
Who Should Work With an Advisor?
Professional advice is a better fit for those who:
- Are planning for major life milestones
- Want to maximise tax reliefs and savings
- Need help with pensions, mortgages, or protection
- Prefer a structured and strategic plan
- Value peace of mind and ongoing support
It is especially valuable for individuals and families with complex needs or multiple financial goals.
Final Thoughts
Both DIY investing and professional financial advice have their place in Ireland’s evolving financial landscape. The smarter choice in 2026 depends on your personal circumstances, your knowledge of the market, and how confident you feel managing your financial future.
While DIY platforms offer low-cost access and control, they also require time, discipline, and a steep learning curve. A financial advisor, on the other hand, provides tailored advice, long-term strategy, and the reassurance of having a professional guide.
In the end, the goal is the same: to make your money work for you. The question is whether you want to take the journey alone or with a trusted expert by your side.

